The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
I had been hearing about the birthing pains of The Art of Social Media for some time. Peg went to school with my husband and as a result is one of my Facebook friends so I’ve been able to vicariously watch the book’s progress as it developed. Of course, I was intrigued.
As a little bit of author background, Guy was the special adviser to the CEO of the Motorola business at Google. Peg is a social-media strategist and director of digital media for Kreussler Inc. Both of these people live and breathe social media and they know their stuff.
A few weeks back, I reviewed a book on social media specifically for writers. It was a good non-overwhelming start into the basics of what a writer needs to do in order to be visible on the internet.
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